Only much, much better

From razor-sharp workwear to off-duty essentials — our strides are cut in a faintly ridiculous 378 sizes, for a fit that’s flawless.

Why should legs have all the fun?

We have your top half covered (quite literally) with shirts, tees, jackets and knits, built to flatter almost any torso, tri or trap.

Premium, custom-fit jeans

From the finest Japanese Selvedge to hi-tech hyper-stretch weaves — this is denim cut with craft. And a dangerous obsession with fit.

Does fit matter anywhere more?

We cut 28 sizes, when most brands offer you six. These feel so good, you'll forget you're wearing them. Potentially awkward — but worth it.